Get ready for a splash of fun this summer! Pringles has teamed up with Budgy Smuggler to unveil an exciting limited-edition line of swimwear and beach accessories that promise to bring joy and style to your sunny days.
This collaboration merges the light-hearted and playful branding of Pringles with the cheeky, bold aesthetic of Budgy Smuggler, resulting in a fantastic collection that includes both men’s and women’s swimwear options. You’ll find everything from bikinis to one-piece suits, along with a range of trendy accessories: think bucket hats, cozy towels, and even a unique stubby holder that cleverly attaches a Pringles can to your swimwear.
Ileana Andrei, who serves as the Senior Brand Manager for Salty Snacks at Pringles, expressed her excitement about this partnership, stating that summer is all about high energy and seizing every moment. She believes this collaboration encapsulates that essence beautifully. "Pringles and Budgy Smuggler are brands that embrace fun and don’t take themselves too seriously, making our collaboration a natural fit. The upcoming takeover at the Manly store is our invitation to Australians to celebrate summer with us, and we’re eager to see Sydneysiders flaunting their favorite flavors on the beach with our new collection!"
On the other side of the partnership, Adam Linforth, the Chief Smuggler at Budgy Smuggler, emphasized that their brand embodies audacious and playful beach fashion, so teaming up with a fun and flavorful icon like Pringles was an obvious choice. He remarked, "This collection is vibrant, playful, and designed for the Australian summer—whether you’re swimming laps, showing off your best moves on the sand, or simply relaxing with friends by the beach. We’re gearing up for an epic day at the Manly store takeover and can’t wait to welcome Pringles enthusiasts and locals into the Budgy Smuggler realm."
To kick off this exciting launch, Pringles is hosting a beach-themed takeover at Budgy Smuggler’s Manly store on Saturday, January 17, from 9 AM to 6 PM. Attendees will have the chance to grab a free Pringles can, check out the new collection displayed on Budgy Smuggler’s "wall of bums," and even meet Mr. P, who will be sporting a custom pair of Budgys.
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